Recently, I had the
privilege of attending the 19th General Meeting of MAAWG (Messaging Anti-Abuse Working Group) in
The General Meeting in
The three-day meeting included important sessions on email authentication, best practices for troubleshooting delivery problems, senders abuse reporting processes, and comparisons of email marketing practices in both the United States and Europe. Email marketing can be such a cost-effective tool for businesses, and has the ability to offer Web 2.0 functionality on a personalized basis directly within the email message, including video and commerce; But to make that happen, we must all work together to restore trust in email through best practices and tools such as CertifiedEmail.
Daniel T. Dreymann
President and Co-Founder