One of the most important business rules, whether you sell widgets or services, is that you want to make it easy for customers and prospects to buy from you. This rule certainly applies to e-Commerce on the internet, and it does not pertain just to the sale transaction per-se, but to virtually all interactions between an organization and the individual customers it serves.
Leveraging on Goodmail's CertifiedEmail technology, Goodmail partner, Striata created One-Click, No-Registration, In-Email Payments.
Contrast the old way with the new:
Antediluvian approach
1) Get your bill by physical mail
2) Write a check
3) Walk to the post office
3) Mail the check back to the billing company
Internet era
1) Get an email asking you log into the billing company's website
2) Go to the billing company's website and log in
3) Check your bill
4) Submit payment online
Striata = 2 clicks
1) Get a securely encrypted bill via email
2) Decrypt the bill attachment using a shared secret
3) Submit payment from within the bill itself
Striata + Goodmail = 1 click
1) Get a securely authenticated email which includes summary bill detail (full bill is still attached)
2) Click on the pay button to securely submit payment with just one click
So here you have it: not only does Goodmail create trust in email, Goodmail's technology also enables our partners to provide their customers with an attractive and more convenient experience.
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